Absolut Rainbow is inspired by the Pride flag, originally designed by San Francisco artist Gilbert Baker.
Over the years, Absolut has undertaken numerous Pride-related initiatives. In fact, it was the first spirits brand to feature the rainbow flag on its bottle, a design created in collaboration with Gilbert Baker. The rainbow flag symbolises the diversity of voices within the LGBT+ community, coming together to celebrate our differences.
Now, as the 40th anniversary of the rainbow flag approaches, they have decided to give it a permanent place in their collection. This time, they have created screen-printed strokes on the glass, establishing a strong connection with the artists who have inspired our bottles in the past.
Absolut Rainbow Edition is a limited edition. We encourage you to consume this product responsibly and to spread this message.