Savoia Americano is a flavoured wine traditionally drunk early before dinner as an "Aperitivo".
The famous Italian aperitif includes both sweet vermouth and red bitter, and Savoia Americano represents a union of these two styles captured in one bottle.
Paying homage to the Royal House of Savoy who made Aperitivo & Vermouth popular throughout Italy and, furthermore, during his reign, unified the country to form Italy as we know it today.
Designed by award-winning agency Stranger & Stranger, the SAVOIA bottle is inspired by Italian architecture and the Mole Antonelliana in Turin, which was built after Italian unification in 1863. The bottle also represents the unification of bitter and sweet within the liquid.
The light and stimulating style of these Italian aperitifs has connected strongly with modern consumers, perfect for their casual and relaxing occasions and providing not only an ideal refreshment but also the genuine style and sophistication they are looking for.